Unlock validated audience and concept insights, fast.
Unlock validated audience and concept insights, fast.
Replace slow research and gut-feel with fast, actionable truth. See what consumers really think and what drives demand. Test what they'll actually buy and what content will convert.
Surface what really matters
Surface what really matters
Sumara unifies premium data across social, search, transaction and panel sources to surface the motivations, tensions and triggers driving consumer decisions. Our AI-powered focus groups let you test concepts with synthetic personas built from actual behavioural patterns.
Speed at scale
Cut brief-to-insight from 6 weeks to 48 hours without sacrificing validation
Speed at scale
Cut brief-to-insight from 6 weeks to 48 hours without sacrificing validation
Test before you invest
Run AI focus groups with 20-40 personas built from real behavioral data
Test before you invest
Run AI focus groups with 20-40 personas built from real behavioral data
Get to the 'so what'
Drill into audience and cross-category insights that drive consumer decisions
Get to the 'so what'
Drill into audience and cross-category insights that drive consumer decisions
Brands move fast. Legacy research doesn't.
Brands are expected to move fast, but legacy insight processes are slow, fragmented, and costly. The gap between insight and action is widening.
Research is outdated before it's activated. Traditional studies take 6-8 weeks. By the time insights arrive, the market has already moved on.
No single source of truth. Social, search, survey, and panel data each tell a different story. Without validation across sources, you're guessing which one to trust.
Mandated to do more with less. Budgets are cut, teams are leaner, and leadership expects AI adoption. Legacy research methods no longer fit the brief.
Test concepts with synthetic personas
Sumara generates synthetic personas with hundreds of psychographic attributes based on actual consumer data and behavioural psychology. Stress-test concepts, creative, and messaging and get validation and directional feedback instantly.
Insight Engine. Ask anything. Get validated answers
Our insight engine instantly surfaces audience, category and competitor intelligence through natural conversation. Simply ask your question and Sumara analyzes patterns across millions of data points to deliver the 'so what' that matters.
Your customers, amplified
Upload your own audience segments, CRM data, and customer research. Sumara enriches it with behavioral signals to generate personas that mirror your actual buyers.
Enriched with your brand context
Upload historical research, brand guidelines, and internal data. Sumara layers your context into every insight, delivering answers calibrated to your brand reality.
Your customers, amplified
Upload your own audience segments, CRM data, and customer research. Sumara enriches it with behavioral signals to generate personas that mirror your actual buyers.
Insight Engine. Ask anything. Get validated answers
Our insight engine instantly surfaces audience, category and competitor intelligence through natural conversation. Simply ask your question and Sumara analyzes patterns across millions of data points to deliver the 'so what' that matters.
Enriched with your brand context
Upload historical research, brand guidelines, and internal data. Sumara layers your context into every insight, delivering answers calibrated to your brand reality.
Test concepts with synthetic personas
Sumara generates synthetic personas with hundreds of psychographic attributes based on actual consumer data and behavioural psychology. Stress-test concepts, creative, and messaging and get validation and directional feedback instantly.
Built for every critical decision
Built for every critical decision
From product innovation to campaign planning, Sumara delivers the intelligence you need, when you need it most.
From product innovation to campaign planning, Sumara delivers the intelligence you need, when you need it most.
Consumer Understanding
Consumer Understanding
Investigate what shoppers truly think, want and do. Access cross-validated intelligence from search to social sentiment. Extract patterns that reveal where your category is heading.
Investigate what shoppers truly think, want and do. Access cross-validated intelligence from search to social sentiment. Extract patterns that reveal where your category is heading.
Innovation Planning
Innovation Planning
Identify white space by spotting unmet needs and emerging behaviors. See what consumers want before they know it. Build your pipeline on validated demand, not hunches.
Identify white space by spotting unmet needs and emerging behaviors. See what consumers want before they know it. Build your pipeline on validated demand, not hunches.
Product Development
Product Development
Test concepts before investing in production. Validate ideas, packaging, and positioning with AI personas that mirror your segments. Know what succeeds before spending millions.
Test concepts before investing in production. Validate ideas with AI personas that mirror your segments. Know what succeeds before spending millions.
Campaign Strategy
Understand which messages resonate and why. Surface the triggers that drive purchase decisions, then test creative instantly. Turn insights into campaigns that convert.
Campaign Strategy
Campaign Strategy
Understand which messages resonate and why. Surface the triggers that drive purchase decisions, then test creative instantly. Turn insights into campaigns that convert.
Understand which messages resonate and why. Surface the triggers that drive purchase decisions, then test creative instantly. Turn insights into campaigns that convert.
Powerful insights. Simple process.
Powerful insights. Simple process.
Ask your question. We analyse millions of signals. You get answers that drive action.
Ask your question. We analyse millions of signals. You get answers that drive action.
Ask
Upload your brief or type questions directly into our platform. Define your audience, category, and objectives in minutes.
Ask
Upload your brief or type questions directly into our platform. Define your audience, category, and objectives in minutes.
Ask
Upload your brief or type questions directly into our platform. Define your audience, category, and objectives in minutes.
Analyse
Sumara processes millions of data points across all sources. AI validates patterns and builds personas from actual consumer behavior.
Analyse
Sumara processes millions of data points across all sources. AI validates patterns and builds personas from actual consumer behavior.
Analyse
Sumara processes millions of data points across all sources. AI validates patterns and builds personas from actual consumer behavior.
Act
Get insights, test concepts, and receive strategic recommendations. From question to commercial action in 48 hours.
Act
Get insights, test concepts, and receive strategic recommendations. From question to commercial action in 48 hours.
Act
Get insights, test concepts, and receive strategic recommendations. From question to commercial action in 48 hours.
Frequently Asked Questions
Frequently
Asked Questions
Clear answers on how our platform works. Need more? Feel free to contact our support team.
Clear answers on how our platform works. Need more? Feel free to contact our support team.
How are you validating insights?
Nothing surfaces without validation. Sumara cross-references patterns across data sources - identifying consistencies within your category and across adjacent categories to confirm signals are real, not noise. All insights use retrieval-augmented generation with grounding checks to prevent hallucination, and every output is citation-backed and traceable to source.
How are the personas generated? How do I know they are accurate?
Every persona is generated from real consumer data. Our AI synthesises millions of behavioural signals and psychographic data to build personas with hundreds of attributes. Add your own customer data and they become even more precise. We've tested outputs against real consumer panels - current validation shows approximately 80% alignment on sentiment, intent, and decision reasoning.
What do I get as output?
The Insight Engine surfaces citation-backed audience intelligence focused on commercial implications and the 'so what'. Concept Testing returns detailed persona responses - purchase intent scores, sentiment breakdowns, segment analysis, verbatim reactions, and key barriers. Both include actionable recommendations and clear next steps.
Can I not just use ChatGPT?
ChatGPT doesn't access real-time social, transaction, or panel data - it can hallucinate when it doesn't know and doesn’t cite sources. For personas, standalone LLMs revert to the mean and produce generic responses that miss true audience distribution.
Can I use my own brand's data?
Absolutely - and we encourage it. Upload past research, brand guidelines, CRM and customer data. Sumara uses this to calibrate insights and build personas that reflect your actual buyers, not generic proxies. Your data is encrypted and never used to train models or shared across clients.
What markets do you operate in?
We provide consumer insights globally, with comprehensive coverage across the US, Europe, India, Brazil, Mexico, and Southeast Asia. We also support research in China, though coverage there is more limited due to platform restrictions.
How are you validating insights?
Nothing surfaces without validation. Sumara cross-references patterns across data sources - identifying consistencies within your category and across adjacent categories to confirm signals are real, not noise. All insights use retrieval-augmented generation with grounding checks to prevent hallucination, and every output is citation-backed and traceable to source.
How are the personas generated? How do I know they are accurate?
Every persona is generated from real consumer data. Our AI synthesises millions of behavioural signals and psychographic data to build personas with hundreds of attributes. Add your own customer data and they become even more precise. We've tested outputs against real consumer panels - current validation shows approximately 80% alignment on sentiment, intent, and decision reasoning.
What do I get as output?
The Insight Engine surfaces citation-backed audience intelligence focused on commercial implications and the 'so what'. Concept Testing returns detailed persona responses - purchase intent scores, sentiment breakdowns, segment analysis, verbatim reactions, and key barriers. Both include actionable recommendations and clear next steps.
Can I not just use ChatGPT?
ChatGPT doesn't access real-time social, transaction, or panel data - it can hallucinate when it doesn't know and doesn’t cite sources. For personas, standalone LLMs revert to the mean and produce generic responses that miss true audience distribution.
Can I use my own brand's data?
Absolutely - and we encourage it. Upload past research, brand guidelines, CRM and customer data. Sumara uses this to calibrate insights and build personas that reflect your actual buyers, not generic proxies. Your data is encrypted and never used to train models or shared across clients.
What markets do you operate in?
We provide consumer insights globally, with comprehensive coverage across the US, Europe, India, Brazil, Mexico, and Southeast Asia. We also support research in China, though coverage there is more limited due to platform restrictions.
How are you validating insights?
Nothing surfaces without validation. Sumara cross-references patterns across data sources - identifying consistencies within your category and across adjacent categories to confirm signals are real, not noise. All insights use retrieval-augmented generation with grounding checks to prevent hallucination, and every output is citation-backed and traceable to source.
How are the personas generated? How do I know they are accurate?
Every persona is generated from real consumer data. Our AI synthesises millions of behavioural signals and psychographic data to build personas with hundreds of attributes. Add your own customer data and they become even more precise. We've tested outputs against real consumer panels - current validation shows approximately 80% alignment on sentiment, intent, and decision reasoning.
What do I get as output?
The Insight Engine surfaces citation-backed audience intelligence focused on commercial implications and the 'so what'. Concept Testing returns detailed persona responses - purchase intent scores, sentiment breakdowns, segment analysis, verbatim reactions, and key barriers. Both include actionable recommendations and clear next steps.
Can I not just use ChatGPT?
ChatGPT doesn't access real-time social, transaction, or panel data - it can hallucinate when it doesn't know and doesn’t cite sources. For personas, standalone LLMs revert to the mean and produce generic responses that miss true audience distribution.
Can I use my own brand's data?
Absolutely - and we encourage it. Upload past research, brand guidelines, CRM and customer data. Sumara uses this to calibrate insights and build personas that reflect your actual buyers, not generic proxies. Your data is encrypted and never used to train models or shared across clients.
What markets do you operate in?
We provide consumer insights globally, with comprehensive coverage across the US, Europe, India, Brazil, Mexico, and Southeast Asia. We also support research in China, though coverage there is more limited due to platform restrictions.
Let's talk.
Let's turn your questions into strategic action.